Get the appGuides5 min read
The photo that makes AI try-on look real
One photo decides how every try-on you ever generate will look. Stand square, arms clear of your body, flat even light, plain background, full length — here is why each one matters.
ReadGuides
6 articles on guides from the Utopia journal — virtual try-on, fit and getting dressed.
Guides4 min read
How to try on clothes online before you buy
Five ways to see a garment on your body before ordering it — from AI try-on to the size-chart arithmetic that still beats guessing. What each one is actually good for.
ReadStyle4 min read
What to wear to the three that actually matter
A wedding, an interview and a first date have opposite requirements, and dressing for them badly fails in three different directions. What each one is really asking for.
ReadStyle4 min read
Old money, chrome, campus: ten style tribes, decoded
Every aesthetic is a set of rules about silhouette, colour and fabric. Here are the rules behind ten of them — and the one piece that gives each away.
ReadStyle4 min read
How to buy clothes for someone whose style you don't understand
Buying clothes for another person fails for two reasons: you guess the size and you guess the taste. Both are fixable, and neither requires asking them.
ReadStyle4 min read
The capsule wardrobe, without the throwing-things-away part
Most capsule wardrobe advice starts by telling you to bin things. Start instead by counting what you actually wore last month — the list is shorter than you think.
Read