Privacy Policy
Last updated 27 July 2026
Utopia lets you see clothes on yourself. To do that we need a photo of you, and that photo is the most sensitive thing we hold. This page says plainly what we collect, who else sees it, and how to get rid of it.
What we collect
- Photos of you. The full-body photo and selfie you supply to build your fit model, the studio fit model generated from them, your profile picture, and every try-on image you generate.
- Account details.Your email address, username, display name and bio. If you sign in with Apple or Google we receive an identifier and, if you allow it, your email and name. Apple’s Hide My Email is fully supported.
- Your preferences. The styles, brands and gender you choose during onboarding, and the pieces you save. We use these to rank the catalog.
- Your connections. Friend requests and friendships.
We do not use tracking technologies. There is no advertising identifier, no analytics SDK and no third-party ad network in the app. We do not sell your data, and we do not use your photos to train any AI model.
Who else sees it
- OpenAI— your photos and the garment images are sent to OpenAI’s image models to generate your fit model and your try-ons. This is the core of how the app works, and we ask for your explicit agreement before your first upload. OpenAI processes the images to return a result; under our API terms they are not used to train their models.
- Google Cloud — hosts our servers, database and image storage.
- Apple and Google — only if you use their sign-in, and only to verify who you are.
Catalog product images (not your photos) may be routed through the public wsrv.nl image proxy for format conversion.
Who can see your photos in the app
Everything you make is private by default. A try-on or a look is visible only to you until you deliberately share it with friends or publicly. Your fit model photo is shown only to you and to people you have accepted as friends.
A friend can generate a try-on using your fit model. When that happens you are notified, the result stays private, and only you — the person in the image — can choose to share it. You can delete any try-on that depicts you, even if someone else created it.
How long we keep it
We keep your data for as long as your account exists. Delete your account and we delete it — the account record, your looks, try-ons, friendships and saved items, and the image files themselves: your profile picture, your fit model, the original photos you uploaded, and every try-on. Deletion is immediate and cannot be undone. Copies may persist briefly in content-delivery caches and in encrypted backups before ageing out.
Deleting your account
In the app: Profile ▸ ••• ▸ Delete account. If you would rather we did it for you, email support@getutopia.appfrom your account’s email address.
Security
Traffic is encrypted in transit. Passwords are stored hashed, never in plain text. Access to production data is limited to the people who operate the service. No system is perfect; if we ever discover a breach affecting your data we will tell you.
Children
Utopia is not for people under 13, and you must confirm you are 18 or older before uploading a photo of yourself. If you believe a child has given us personal data, email us and we will remove it.
Your rights
Depending on where you live you may have the right to access, correct, export or delete your personal data, and to object to certain processing. Email support@getutopia.app and we will respond within 30 days.
Changes
If we change this policy materially we will update the date above and tell you in the app before the change takes effect.