Get the appHow it works6 min read
How AI virtual try-on actually works
Virtual try-on generates a new photo of you wearing a garment, rather than pasting the garment onto an old one. Here is the whole pipeline, in plain English.
ReadExplainers
4 articles on explainers from the Utopia journal — virtual try-on, fit and getting dressed.
Shopping4 min read
Why the clothes you order online never fit
Clothing sizes are not a standard, product photos are styled to hide fit, and the model is not built like you. Three separate problems, three separate fixes.
ReadPrivacy4 min read
Is AI try-on safe? What actually happens to your photo
What a try-on app does with the photo you upload, what questions to ask any of them, and exactly how Utopia answers each one.
ReadStyle4 min read
Old money, chrome, campus: ten style tribes, decoded
Every aesthetic is a set of rules about silhouette, colour and fabric. Here are the rules behind ten of them — and the one piece that gives each away.
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