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An oversized burgundy cardigan over a white tee, straight blue jeans and white sneakers, with a canvas tote bag on the shoulder

A sand-coloured double-breasted linen suit worn with the collar open and no tie, with clean white leather sneakers

Liquid silver metallic wide-leg trousers that catch the light, with a fitted white ribbed tank tucked in, silver pointed slingback heels and slim dark sunglasses. Hair slicked back

A black silk-faced tuxedo with a satin shawl lapel, a crisp white dress shirt, a black bow tie and patent black oxfords

An ivory silk pyjama set with navy piping, the shirt worn loosely buttoned over matching trousers, with flat leather slippers

An oversized dove-grey wool coat with dropped shoulders, worn over a black roll-neck and straight black trousers, with a chunky knitted scarf looped high at the neck and black leather boots

A lilac fine-ribbed knit mini dress with a high neck and long sleeves, worn with tall black leather boots to the knee and a small structured black leather shoulder bag. Sleek centre-parted hair

A beautifully cut camel wool overcoat worn open over a cream cashmere turtleneck and tailored ivory trousers, with tan leather loafers

A technical running kit: a fitted neon-coral long-sleeve top and black split running shorts, with high white socks and bright racing sneakers

An oversized black leather bomber jacket worn open over a plain white tee, with sharply tailored black wool trousers and black leather derby shoes

A grey university hoodie with a nylon backpack on both shoulders, black track trousers and worn white sneakers

A sharply tailored scarlet wool coat worn open over a black turtleneck and slim black trousers, with black pointed ankle boots

A cropped chrome-silver puffer jacket with a high collar over black technical leggings, with heavy silver-panelled boots

A crimson silk gown cut on the bias with one bare shoulder and a long sweeping hem, with strappy gold heels

A soft oatmeal ribbed lounge set, a boxy long-sleeve top and matching wide drawstring trousers, with thick cream socks

A boxy oatmeal mohair sweater with dropped shoulders over wide-leg washed grey trousers, with plain black leather loafers

A chocolate-brown leather column midi dress with a fluid drape and fine straps, worn with knee-high brown suede boots and gold hoop earrings. Loose waved hair

A navy double-breasted blazer with gold buttons over a white shirt, with cream wide-leg trousers and brown leather loafers

Tennis whites: a pleated white skirt and a white polo top, a white visor, white ankle socks and white court sneakers

A boxy washed graphic t-shirt tucked into baggy light-wash carpenter jeans, with a chunky pair of retro basketball sneakers

A navy pleated mini skirt with a white oxford shirt and a loose striped tie, grey knee socks and black leather loafers

An oversized grey pinstripe blazer with matching tailored shorts, sheer black tights and black leather loafers

A liquid-metal mirrored slip dress that reflects the studio light, with chrome strappy heels

A sharply tailored charcoal wool three-piece suit with a crisp white shirt, a slim dark tie and black leather oxfords

A thick oversized white waffle-cotton robe belted at the waist over a grey ribbed tank and shorts, with flat white slippers

An oversized pale blue cotton poplin shirt dress, belted at the waist, with clean white leather sneakers

An emerald sequinned slip dress cut on the bias that throws the light, with fine strappy black heels

A pale grey cashmere twinset with a single strand of pearls, a knee-length pleated ivory skirt and low black leather pumps

An oversized grey marl track set, hoodie and matching straight sweatpants, with chunky white running sneakers

An oversized washed-black hoodie over wide grey cargo trousers with strapping, and heavy black boots

A worn denim jacket over a striped rugby shirt, brown corduroy trousers and scuffed canvas sneakers

An unstructured navy linen blazer thrown over a plain white t-shirt, with faded straight-leg blue jeans and white leather sneakers

A holographic iridescent technical shell jacket and matching wide trousers that shift blue-to-lilac, with chunky white futuristic sneakers

A black velvet column gown with a high neck and long sleeves, cut close to the body, with fine black satin heels

A heavy black boxy leather jacket over a plain white tee and straight raw-denim jeans, with black leather boots

A brown herringbone tweed hacking jacket over a cream roll-neck, slim fawn jodhpur trousers and tall polished brown riding boots

A black technical cycling kit with a subtle reflective stripe, worn under a lightweight neon-yellow windbreaker, with black cycling shoes

A glossy black cropped puffer jacket over a grey hoodie, with black nylon track trousers, a black beanie and white chunky sneakers

An ivory cable-knit fisherman's sweater tucked into wide-leg cream wool trousers, with brown suede chelsea boots

A fitted sage-green pilates set, a cropped long-sleeve top and high-waisted leggings, with clean white minimal sneakers

A washed olive cotton utility jacket over a plain white tee, straight-cut indigo jeans and brown leather boots

400,000+ pieces from the brands you love

UniqloEverlaneCOSNikeH&MAritziaReformationMadewellASOSAbercrombieFree PeopleLevi'sGANNIThe Frankie ShopTotêmeSézaneAGOLDEMangoUniqloEverlaneCOSNikeH&MAritziaReformationMadewellASOSAbercrombieFree PeopleLevi'sGANNIThe Frankie ShopTotêmeSézaneAGOLDEMango

The fitting room, everywhere. Try any piece from any store on the real you — no guessing, no returns, no lines.

One tap

See it on you.

Utopia keeps your face, body and vibe exactly you — then tailors the garment on with true fabric, light and drape. No cartoons, no guesswork. Just the fit, on you, in seconds.

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A feed with taste

A feed that actually gets you.

Tell us your vibes once and Utopia learns your taste — mixing old money, minimalist, streetwear and more into a feed that's a real mix, never the same ten shirts.

Style the people you love

Dress your friends. And your mum.

Try a fit on someone else, not just yourself. Put your best friend in the dress, your partner in the suit, your mum in the coat you know she'd never pick — then send it to them. It's the fastest gift idea you'll ever have.

For you + your friends

Show your friends. Not the world.

Utopia is personal, not a follower game. Add the friends you actually know, try fits together, and get their honest yes-or-no before you buy.

Three taps to a new fit.

Pick a fit

Browse or search more than 400,000 pieces from brands like COS, Nike, Aritzia and Reformation — in plain English, filtered by vibe — or open a product you already found elsewhere.

Add your photo

Use one full-length photo. Utopia builds a fit model from it — a reusable likeness that keeps your face, body and proportions — which takes about 40 to 70 seconds, once.

See it on you

One tap and Utopia tailors the garment onto you with true fabric, drape and lighting, in about 30 to 60 seconds. Save the look, share it, or send it to a friend before you buy.

Questions

Everything you might ask.

What is Utopia?

Utopia is an iOS app that tries clothes on you virtually. You add one photo, and Utopia tailors any garment from a catalogue of over 400,000 pieces onto your own body — keeping your face, proportions and skin tone — so you can see how something actually looks on you before you buy it.

How does AI virtual try-on work?

Utopia builds a fit model from a single full-length photo of you, then generates a photoreal image of a chosen garment on that body, matching real fabric weight, drape and lighting. A try-on takes roughly 30 to 60 seconds and needs no scanning, no measurements and no special hardware.

Is Utopia free?

Yes. Utopia is free to download from the App Store and free to try — you can add your photo, build your fit model and generate try-ons without paying. Utopia Pro is an optional subscription, offered weekly, monthly or annually, for people who generate a lot; credit packs are a one-time alternative and never expire.

Do I need to upload a photo?

Yes. Utopia needs one full-length photo of you to build your fit model, because the whole point is seeing a garment on your actual body rather than on a stock model. You only do this once — after that every try-on reuses the same fit model.

What brands can I try on with Utopia?

Utopia carries more than 400,000 pieces from brands including COS, Nike, H&M, Aritzia, Reformation, Madewell, ASOS, Abercrombie and many more. You can also try on a specific product you have found elsewhere.

Is my photo private?

Your photos are yours. Nothing you generate is public unless you choose to share it, and deleting your account permanently removes your photos, your fit model, your try-ons and your looks. Utopia removes non-consensual imagery on sight.

Can I try clothes on someone else?

Yes. Utopia can put a garment on a photo of anyone, not only you — a friend, a partner, a parent — so you can see a piece on the person you are actually buying it for, and send it to them. It works the same way it does for your own photo.

Does Utopia work for men and women?

Yes. Utopia works for any body — menswear, womenswear and unisex pieces are all supported, and the fit model is built from your own photo rather than from a preset body type.

How accurate is the try-on?

Utopia generates a photoreal image that preserves your face, body shape and skin tone, and renders true fabric texture, weight and drape rather than a flat overlay. It is a realistic preview of how a piece looks on you, not a tailoring measurement or a guarantee of size.

How is Utopia different from AR try-on filters?

AR filters paste a flat graphic over a live camera feed and slide around as you move. Utopia instead generates a still, photoreal image of the real garment on your real body, with correct fabric drape and lighting, which you can save, compare and share.

What devices does Utopia run on?

Utopia is an iPhone app, free on the App Store, and requires iOS 26.0 or later. Looks you share get a public web page that anyone can open in a browser on any device, so the people you send a fit to do not need the app to see it.

How many brands does Utopia have?

Utopia carries more than 400,000 pieces from close to 300 brands — high street, denim, activewear, Korean labels and luxury houses alike — and the catalogue is refreshed as brands drop new season stock.

Your new fit is
one tap away.

Download Utopia and see yourself in anything — free to try.