UtopiaGet the app

Try on Theory clothes virtually

872 Theory pieces, tops, outerwear, pants and knitwear, on a photo of you before you buy.

Pieces
872
Kinds
11
Mostly
$90 to $445
For
womenswear and menswear
Get Utopia free

Free on the App Store · one photo · about a minute per try-on

Theory is in the Utopia catalogue with 872 pieces: tops, outerwear, pants, knitwear, dresses and shorts, priced from $90 to $445. Each one can be put on a full-length photo of you, so the question a product shot cannot answer, whether the shape works on your body, gets answered before you order.

Theory pieces you can try on

A dozen of the 872 in the catalogue, spread across what Theorymakes. Prices are the retailer’s.

What Theory makes, by the numbers

How it works

  1. Pick a fit

    Browse or search more than 400,000 pieces from brands like COS, Nike, Aritzia and Reformation — in plain English, filtered by vibe — or open a product you already found elsewhere.

  2. Add your photo

    Use one full-length photo. Utopia builds a fit model from it — a reusable likeness that keeps your face, body and proportions — which takes about 40 to 70 seconds, once.

  3. See it on you

    One tap and Utopia tailors the garment onto you with true fabric, drape and lighting, in about 30 to 60 seconds. Save the look, share it, or send it to a friend before you buy.

Theory try-on questions

Can I try on Theory clothes virtually?

+

Yes. Theory is in the Utopia catalogue with 872 pieces you can put on a photo of yourself, so you see the fit on your own body before you order. The first try-on is free.

Which Theory pieces can I try on?

+

212 tops, 180 outerwear, 164 pants, 110 knitwear, 81 dresses and more, across womenswear and menswear.

How much do Theory pieces cost?

+

Most Theory pieces in Utopia's catalogue run $90 to $445, with a typical piece around $225. Prices are the retailer's at the time the piece was added.

See Theory on you, not on a studio model.

Get Utopia

From the journal

All brands →