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Try on Primark clothes virtually

1,755 Primark pieces, tops, bags, accessories and pants, on a photo of you before you buy.

Pieces
1,755
Kinds
11
Mostly
$7 to $30
For
womenswear and menswear
Get Utopia free

Free on the App Store · one photo · about a minute per try-on

Primark is in the Utopia catalogue with 1,755 pieces: tops, bags, accessories, pants, shoes and shorts, priced from $7 to $30. Each one can be put on a full-length photo of you, so the question a product shot cannot answer, whether the shape works on your body, gets answered before you order.

Most of what Primark makes here reads as minimalist, preppy, athleisure or streetwear, which is how the app files it when it puts together a look.

Primark pieces you can try on

A dozen of the 1,755 in the catalogue, spread across what Primarkmakes. Prices are the retailer’s.

What Primark makes, by the numbers

How it works

  1. Pick a fit

    Browse or search more than 400,000 pieces from brands like COS, Nike, Aritzia and Reformation — in plain English, filtered by vibe — or open a product you already found elsewhere.

  2. Add your photo

    Use one full-length photo. Utopia builds a fit model from it — a reusable likeness that keeps your face, body and proportions — which takes about 40 to 70 seconds, once.

  3. See it on you

    One tap and Utopia tailors the garment onto you with true fabric, drape and lighting, in about 30 to 60 seconds. Save the look, share it, or send it to a friend before you buy.

Primark try-on questions

Can I try on Primark clothes virtually?

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Yes. Primark is in the Utopia catalogue with 1,755 pieces you can put on a photo of yourself, so you see the fit on your own body before you order. The first try-on is free.

Which Primark pieces can I try on?

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632 tops, 214 bags, 210 accessories, 181 pants, 151 shoes and more, across womenswear and menswear.

How much do Primark pieces cost?

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Most Primark pieces in Utopia's catalogue run $7 to $30, with a typical piece around $16. Prices are the retailer's at the time the piece was added.

See Primark on you, not on a studio model.

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