UtopiaGet the app

Try on GU clothes virtually

644 GU pieces, accessories, tops, pants and outerwear, on a photo of you before you buy.

Pieces
644
Kinds
11
Mostly
$4.90 to $39.90
For
womenswear and menswear
Get Utopia free

Free on the App Store · one photo · about a minute per try-on

GU is in the Utopia catalogue with 644 pieces: accessories, tops, pants, outerwear, knitwear and jeans, priced from $4.90 to $39.90. Each one can be put on a full-length photo of you, so the question a product shot cannot answer, whether the shape works on your body, gets answered before you order.

Most of what GU makes here reads as streetwear, business casual, old money or minimalist, which is how the app files it when it puts together a look.

GU pieces you can try on

A dozen of the 644 in the catalogue, spread across what GUmakes. Prices are the retailer’s.

What GU makes, by the numbers

How it works

  1. Pick a fit

    Browse or search more than 400,000 pieces from brands like COS, Nike, Aritzia and Reformation — in plain English, filtered by vibe — or open a product you already found elsewhere.

  2. Add your photo

    Use one full-length photo. Utopia builds a fit model from it — a reusable likeness that keeps your face, body and proportions — which takes about 40 to 70 seconds, once.

  3. See it on you

    One tap and Utopia tailors the garment onto you with true fabric, drape and lighting, in about 30 to 60 seconds. Save the look, share it, or send it to a friend before you buy.

GU try-on questions

Can I try on GU clothes virtually?

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Yes. GU is in the Utopia catalogue with 644 pieces you can put on a photo of yourself, so you see the fit on your own body before you order. The first try-on is free.

Which GU pieces can I try on?

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180 accessories, 165 tops, 77 pants, 46 outerwear, 43 knitwear and more, across womenswear and menswear.

How much do GU pieces cost?

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Most GU pieces in Utopia's catalogue run $4.90 to $39.90, with a typical piece around $20. Prices are the retailer's at the time the piece was added.

See GU on you, not on a studio model.

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